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sab35807
Mar 31, 2022
In Beauty Forum
Easy ways to get more out of your blog guest Blogger by Guest Blogger 6 years ago 6 min read Build a business Grow an agency Learn design Design basics Web & digital design Logos, websites, book covers & more…Get a design You have a blog right? But when was the last time you updated it? Can you even remember?? If the answer is not ‘yesterday’ or ‘last week’, you are missing out on a MASSIVE opportunity to engage with new and existing customers. Generic blog by SecondEight Research from content marketing platform HubSpot shows that companies that blog just 1 or 2 times a month generate a staggering 70% more leads than companies that don’t. That is a hard statistic to ignore! I’m going to show you how, with a little effort, you can get the most out of your blog—it’s a lot easier than you think! 1. Open the floor to guest posters— By far the biggest challenge facing most bloggers is finding the time and inspiration to actually write something. But never fear, help is at hand! By opening up the floor to special leads guest posters, you could find yourself with all manner of great content provided for free. Better still, the person creating that post will usually go out of their way to promote it through their social media profiles, so it will also drive traffic and raise the profile of your brand. It’s a win-win situation! How to get guest posters. Take a few minutes to create a style guide for guest posters and then create a page On your website called ‘Submit a guest blog post’ and watch the inquiries come flooding in. Newsjacking— Newsjacking is the process of creating content around trending news stories or events. Let’s say, for example, that you run an internet marketing agency—when Twitter or Facebook make an announcement about a new feature you could comment on this and how it is likely to affect your clients. How to Newsjack: Search on Google News for keywords that are relevant to your products and services and find relevant stories to put your own slant on. Imitation is the sincerest form of flattery, and it is also a great way to get ideas for blog posts! Buzzsumo is a great tool for finding the most shared content, either by searching for a keyword or a competitor site.
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