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Maichel David
Apr 10, 2022
In Beauty Forum
According to evidence, this model was first transferred from offline education and training institutions to online (online visit means auditioning whether to visit or not). Among them, different online institutions have differences in the division of roles. For example, for large institutions, the separation of TMK and CC is still adopted, and the division of labor is refined to improve the overall efficiency; for some institutions, the responsibilities of TMK and CC are combined into one course consultant. Arithmetic part: Answering rate: According to outbound call service providers, the first call connection rate on the market is basically 40% to 50%. Including the continuous outbound Fax List call strategy of the education company's telemarketing system, it is calculated at 60%. Agree to audition after answering: 60% agree, 40% loss (actual loss may be more) Audition visit: The visitation rate varies from company to company, and is related to winter and summer vacations, and is calculated as 80% of the highest Trial and interview conversion: the key link in opening the gap between institutions, it is related to each teacher, and good ones can achieve 20% or more Total conversion rate. Community Marketing Mode Drainage stage: get leads + low-cost course drainage + purchase formal courses Involved role: head teacher (if it is a live broadcast, it is the head teacher + live teacher, if it is a recorded class, it is the head teacher = tutor) Conversion path: [0 yuan class - low price class - formal class] The training camp mainly guides users to complete the transformation from low-priced drainage courses to high-priced courses.
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Maichel David
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