Forum Posts

Rupa Islan
Aug 01, 2022
In Beauty Forum
Tool-type products belong to a type of products with a relatively high starting point and difficult to realize, which is what I want to say today "wide entry and strict exit". "Wide entry" means that there are too many user pain points in the pure tool field, and the B-end and C-end of each vertical field have a good product space; in addition, due to its tool attributes, its customer acquisition cost is very low. But tool-type Buy email list products can easily fall into an embarrassing situation. For example, the popular "face cute" in the past few years is an example. This talks about its "strict release". As we all know, it is difficult to realize business. After a certain stage, there is still no hope of tools. Sitting on a lot of users, it is impossible to harvest. Through the observation of the development of some tool-based products, the overall development sequence is: service-oriented, content-oriented, and community-oriented . The polishing of products takes the "service-oriented" route, and the transition of business and product expansion takes the route of "content-oriented" and "community-oriented". Of course, these are not some universal features. Apart from the characteristics of the product and the stage of development, these laws are meaningless. In the following, based on these characteristics, I will talk about the "wide entry and strict exit" of tool-type products. Features of tool products Low customer acquisition cost Due to the quick effect of tool-type products, they can be used immediately, and can solve problems, improve the efficiency of life and work, and can obtain a large number of users in a short period of time, and have strong dissemination, which is a great saving for operation and promotion.
A brief analysis of the "wide entry and strict exit" of tool-type products
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Rupa Islan

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