Apr 19, 2022
In Beauty Forum
In our previous article, " customer experience: performance is prepared from data collection ", the introduction specified from the Nepal Phone Number List outset that with the current crisis and confinement, projects dedicated to remote collaboration and e-commerce everywhere accelerated. The situation has not changed, especially with possible reconfigurations or curfews, it will last and despite the difficulties, companies must absolutely Nepal Phone Number List continue their digital transformations to be more resilient and regain room for manoeuvre. But how to achieve it? Companies must continue their digital transformation despite the crisis reconciling resilience marketing with digital transformation the Nepal Phone Number List marketing concepts of resilience (see fred cavazza's excellent blog ) but also Nepal Phone Number List of anti-frailty (concept developed by nassim taleb, exploited for example on the stock market ) and agility are becoming major objectives. In this context, our clients tell us about a difficult issue: how to transform quickly, without making (too many) investment errors? How to be very quick and still project yourself into a coherent overall vision? Indeed, even if no-code (or low-code) is most certainly a major approach at this time, the cios and chief digital Nepal Phone Number List officers we meet rather wish to avoid importing into their is the abundance of solutions that the market keeps creating and renewing every month. The current major challenge is to manage to reconcile resilience marketing with digital transformation. Eric white in fact, more and more consultants are involved in consulting on solution/data architecture and governance. So there is a Nepal Phone Number List real need. With regard to projects related to the customer experience, we believe that the current major challenge is to manage to reconcile resilience marketing with digital transformation . That is to say, to reconcile a short-term requirement with a medium-long term vision. Before being able to optimize its customer experience , it is very often necessary to internally implement its own consolidated and unique customer vision or its Nepal Phone Number List own customer data platform (cdp), to quote this strong trend here. According to us, 7 or 8 main architecture options are possible and for each option, several publishers are in competition. This makes the exercise particularly difficult.