In this paper, the author will analyze Maimai from the perspectives of functional architecture, user usage paths, market analysis, user analysis, product functions, etc., and propose optimization suggestions for some of its functional designs. To a certain extent, Maimai is a survivor of the last round of the Internet war. After the sixth year in the tepid workplace social field, it has finally become China's largest real-name workplace social platform. When there are no external competitors, how can Maimai cultivate internal skills to keep the first place in the workplace?
This paper analyzes from the perspectives of functional architecture, usage paths, markets, users, and functions, and proposes optimizations for the main functions. 01 Functional Architecture and User Paths 1.1 The functional structure of Maimai Product Architecture 1.2 Maimai User Path 1.2.1 Browsing News Browse news 1.2.2 Expand your network Expand your phone number list network 1.2.3 Pulse Classroom pulse class 02 Market Analysis 2.1 Market Definition With the increasing number of netizens in China, various scenarios of social integration have penetrated into everyone's life, and the direction of social networking has changed from large and comprehensive comprehensive social networking to the field of "
vertical social networking +". There are more and more market demand opportunities based on segmented scenarios. The field of workplace social networking has developed rapidly in recent years, and Maimai has gradually become a giant in domestic workplace social networking. Maimai, which has been online for 6 years, has deeply cultivated the vertical industry of workplace social networking. Taking workplace contacts as job-seeking clues, it provides workplace knowledge paid services and job-seeking services for workplace people, and has become an App representing the workplace social industry. When it was launched in 2013, it mainly focused on three major functions,