Econsultancy’s own research (figure 1) shows that a move towards using first-party data for measuring marketing effectiveness has been marketers’ primary reaction to these changes.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
Figure 1: What alternative forms of measuring digital marketing campaign effectiveness is your company/are your key clients considering or currently using? Select all that apply
Friedlein also points to this trend towards more direct, known, or niche audiences emerging within advertising and ecommerce.
“So more “walled gardens”, with more specific audiences, gaining in popularity,” as well as “big growth areas like gaming and retail media where advertisers can get close to prospects at the point of purchase and select partner brands for improved contextual advertising.”
“A similar thing is happening in ecommerce where more ‘direct’, tailored and curated spaces are emerging – most notably marketplaces to cater for all sorts of things including B2B.”
“Indeed, the growth in marketplaces recently has far outpaced even the outsized growth rate of ecommerce overall,” says Friedlein, mentioning the 130% growth of Etsy in 2020.
Niche marketplaces are growing quickly, and retailers, too, continue to launch their own marketplaces, offering marketers more opportunities to reach prospects and customers but, Friedlein says, “with more brand alignment, so a more ‘direct’ connection, than before.”