The SEO industry loves neat recipes. But the way Google and Bing handle keywords doesn't fit into an easily reduced framework that prescribes liberal salting of web pages with synonyms in header and title elements. It's just the old style of SEO. Link Photo Background Removing building and domain authority This trend of abandoning old SEO practices and learning new ones will be major for 2017. Perhaps the biggest change will be in link building. Rote practices such as heavy linking to the homepage will start to disappear as more people realize that Google ranks web pages and that votes for web pages tend to count more. Advertising Continue reading below Linking to the home page to build domain authority is a practice dating back to 2002. It is the "trickle down" theory Photo Background Removing of link building which holds that if you link to the home, the ranking power will carry over to your inner pages. In fact, Gary Illyes recently stated that Google does not use any form of domain authority.
The concept of domain authority is not how Google actually ranks web pages. This statement challenges the concept of building a website's authority in order to spread PageRank to inner pages and rank them. If you read how websites are ranked, one thing Photo Background Removing becomes clear: every statement from Google has always supported the idea of creating web pages that people love and attracting relevant links to those pages. This is important because it means that domains do not pass authority to internal pages. Individual pages stand or fall by themselves. Google ranks web pages based on their popularity and usefulness, not their domains. So this idea that getting links to the homepage to build authority for the domain doesn't match how Google ranks Photo Background Removing web pages. Advertising Continue reading below These are examples of rote SEO practices that will be re-evaluated as the industry begins to focus on technical training.
The SEO industry needs to understand the state of the art of information retrieval in order to reconcile this with the way SEO is practiced. Brock Murray, Co-Founder and Chief Operating Officer, seoplus+ Brock MurrayIn 2017, think mobile first, always and Photo Background Removing often. Mobile optimization has quickly gone from “nice to have” to the absolute heart of SEO. Thinking mobile first means creating a mobile-friendly website that's simple, clean, and fast, while containing all the core content you need to express your brand message to bots and users. Implement AMP and take advantage of Google's prioritization of these pages. Advertising Continue reading Photo Background Removing below Pay close attention to your user statistics. Don't be afraid to redesign or remove pages that don't provide a great experience for mobile users.