In addition, it's primarily an image-sharing app, and everyone knows that images dominate roosts on the Internet. Instagram has always been attractive to users by introducing new features and features. After releasing the story feature, which has become one of the most popular features, Instagram introduced IGTV on June 20, 2018. The videos have been part of Instagram for nearly five years, but they were only in short format. IGTV supports up to 1 hour of feature-length video.
In addition, this video app is built for ghost mannequin effect mobile user engagement because the video plays in full screen portrait and portrait orientation. So you don't have to twist your phone to enjoy the video in full screen! IGTV is a service within Instagram and also has its own standalone app. You can watch IGTV videos in Instagram or in another IGTV app that can be downloaded on both Android and iPhone. Another exciting new opportunity to get the most out of Instagram for branding purposes.
Here are some numbers to consider: Instagram images generate 23% more engagement than Facebook The brand reports regular engagement from followers at 4% (compared to 0.1% on Facebook and Twitter). Instagram brand engagement is 10 times more than Facebook 70% of users search for brands on Instagram and nearly 80% follow at least one brand Over 200 million people search their business profile on Instagram at least once a day In addition to the combination of the above numbers and the best features of YouTube and Snapchat Discover, the fact that video is the biggest engagement on the internet should convince brand marketing to use IGTV to make a 2019 makeover. is.